Transform Your Business, Transform Your Life
Smart Financial Decisions,
Made Simple
At Optimized Financial Solutions, we make your business's finances clear, approachable, and stress-free, so you can focus on what you do best.
If you’re feeling stuck in the numbers, you’re not alone, we’ve got your back. Let’s simplify your finances and build a business that truly works for you.
Better insights. Smarter decisions. Stronger results.
Helping Others is the Foundation of What We Do
At Optimized Financial Solutions, we believe that finance isn’t just about numbers—it’s about people.
We’re here to help business owners like you:
✔ Gain clarity and control over your finances
✔ Build a profitable, sustainable business
✔ Reduce stress and spend more time doing what you love
Your success is our mission—because when businesses thrive, communities thrive.
TESTIMONIALS
"Before discovering Shelby, we struggled to get a handle on forecasting and the financial wellness of our company. I tried to work with my CPA to get what I was looking for, but that only explained where I had been. Shelby showed me several things I didn't know about my business because I didn't have a financial KPI system. I highly recommend Shelby to any business looking to improve their financial position and achieve better results. We are now on track to make sound decisions in my business."
"Shelby has next level reporting and process improvement abilities. Prior to her involvement, our monthly reporting package used to take days of manual preparation and resulted in many errors. After Shelby implemented her process improvements architecture, she created a process that greatly increased our accuracy as well as reduced production time by +50%. She will amaze you with her abilities."
"Working with Optimized Financial Solutions has been a game-changer for my business. Their strategic approach to financial planning and cash flow management has given me clarity and confidence in scaling my company. They don’t just handle numbers—they provide real, actionable insights that help businesses grow sustainably. I highly recommend their services to any entrepreneur looking for expert financial guidance."
"I highly recommend Shelby Ashley for any business looking to hire a fractional CFO. She is extremely talented at helping businesses grow their bottom line. "